Losing followers
Why did I lose followers on X (Twitter)?
Your follower count on X (Twitter) can drop without anyone unfollowing you. Of the more than 9,000 follower losses UnfollowMonkey recorded between May and October 2026, 47% were unfollows. The other 53% were accounts that were deleted or deactivated (30%) or suspended (23%).
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The short answer
You lose a follower when they unfollow you, when X suspends or locks their account, when they deactivate or delete it, and when one of you blocks the other. X sends no notification when someone unfollows you, so all you see is the smaller number. To know which it was, you need the names of the accounts that left, then a look at each profile: a suspended one says "Account suspended", a deactivated one can't be viewed, and one that unfollowed you is still there.
How often is a lost follower an unfollow?
When a follower disappears from one of our users' lists, we look the account up before we report anything. The chart shows what we found.
- Unfollowed
- 47%
- Deleted
- 30%
- Suspended
- 23%
These numbers come from the accounts we track, most of them under 2,000 followers. If yours is much bigger and got caught in one of X's bot purges, your split may look different.
Your count also mixes losses with new followers. Say you had 3,480 followers on Monday and 3,474 on Friday. Six fewer can be eight accounts gone and two new ones.
Your follower count dropped suddenly: did X just remove bots?
X removes bots all the time. Its latest report, as of October 2026, covers July to December 2024 and counts more than 335 million accounts suspended for spam and platform manipulation. What bot followers look like, and how to remove the ones X misses, is in how to spot and remove bot followers.
Now and then X says so in public. In April 2024 its @Safety account announced a sweep against spam accounts and warned of changes in follower counts. In April 2026 its head of product wrote that X was suspending 208 bots a minute. X has published no schedule for these purges.
If those accounts followed you, your count goes down with them. In our data, 23% of the follower losses were accounts suspended by X. X's help pages don't say outright that suspended accounts leave your count, only that locked ones do. X locks an account that looks automated or seems to have been compromised until its owner confirms by phone, email or a captcha, and locked accounts are removed from every follower count.
That rule dates from July 2018. Twitter's announcement said most people would see a change of four followers or fewer, and that most of the locked accounts had been created by real people who might no longer control them. Big accounts lost more: in the Wayback Machine snapshots Fortune checked, Barack Obama went from 104 million followers on 11 July to 101 million two days later.
Real people get caught too. X's page on suspended accounts says that most of them are spam or fake, that X sometimes suspends a real person by mistake and then lifts the suspension, and that there's an appeal.
Do deactivated accounts still count as followers?
No. X's own help page on following issues has a section called "My follower count is wrong". It gives three reasons why a follower you were notified about is missing: they unfollowed, they deactivated their account, or the account is hidden for spam.
When someone deactivates, X keeps the account for 30 days, and one login during that time brings it back. After 30 days without a login it's deleted for good, and X says the username becomes available to others.
So some of these followers return. About a third of the followers we recorded as deleted came back later (1,016 of 2,963): they had only deactivated. Your dashboard says "deleted their account" for both, and "is back on X and follows you again" when one returns.
When someone really did unfollow
That leaves the people who did unfollow, and we can't see why any of them left. Our numbers only show who does it. Two out of three unfollows came from accounts our users didn't follow back, and 70% of the accounts that unfollowed follow more people than follow them. The rest is in why people unfollow on X.
Few come back. Of the 1,874 unfollows we recorded in September 2026, 28 were followed by the same account following again by 11 October.
Blocking or removing someone lowers your own count
Blocking ends the follow in both directions. Block someone who follows you and you lose a follower. The same happens when a follower blocks you, and X sends no notification for a block. There's a separate guide on how to tell whether someone blocked you.
Removing a follower does it too. On the web, X has a "Remove this follower" option, as of October 2026.
How to tell an unfollow from a suspended or deleted account
You need the names first. They come from comparing your follower list before and after, so without a copy from before, you can't get the names behind the drop you've just seen. That's true for us too: we can't show you anyone who left before your first scan. For the next drop, you can do it by hand with two copies of the list, or look at every way to see who unfollowed you.
Then open each profile. The last column is how we word it when we do this for you.
| On X | What happened | Our wording |
|---|---|---|
| The profile shows "Account suspended" | X suspended the account | got suspended |
| The profile can't be viewed | Deactivated or deleted | deleted their account |
| The account is still there | They unfollowed, or there's a block | unfollowed you |
To have us do it, click "Connect with X" and follow @unfollowmonkey, because X may refuse our DMs unless you follow us. We save your follower list, and at every check we compare it with a fresh one, look up each account that's gone and DM you its name with what happened. Free accounts (under 2,000 followers) are checked once a month, Chimp Max accounts once a week, and the other paid plans every day or more often.
@your_ex unfollowed you 🙈 💔
They followed you for about 3 years.
@moon_signals_88 got suspended 😱
The date on your dashboard is the day our check found the account gone, which on Free can be up to a month after it left. And a block looks like an unfollow to us, so we can't tell you who blocked you.
Frequently asked questions
Will I get my followers back after a bot purge?
Mostly no. Of the 2,266 suspended followers we recorded between May and October 2026, 62 came back once their suspension was lifted.
Is it normal to lose followers on Twitter every day?
Some loss is constant, because accounts are suspended and deactivated every day whatever you post. We have no "normal" daily number to give you: our figures add up the losses of every account we track.
I reactivated my account and my followers show 0. Are they gone?
Not according to X. It says your follower, following and post counts are fully restored within 24 hours of a reactivation, and to contact its support if they still aren't after 48. It also says that deactivating and reactivating won't repair a count that was already wrong.
Does X remove inactive accounts from my followers?
X's policy says it can, and gives no deadline. It asks people to log in at least every 30 days and says an account may be permanently removed after prolonged inactivity, without saying how long that is. In May 2023 Elon Musk wrote that Twitter was purging accounts with no activity for several years and that "you will probably see follower count drop". We found no report that it went ahead, or of how many accounts it removed. The 30 days after a deactivation are a different thing: that's how long X keeps an account its owner has deactivated.
Sources
- X Help Center: Help with common following issues
- X Help Center: Following FAQs
- X Help Center: How to deactivate your account
- X Help Center: Help with account reactivation
- X Help Center: About suspended accounts
- X Help Center: Help with locked or limited account
- X Help Center: Blocking on X
- X Help Center: Inactive account policy
- Twitter blog, 11 July 2018: Confidence in follower counts
- Fortune, 13 July 2018: Donald Trump and Barack Obama lost a lot of followers in Twitter's purge
- TechCrunch, 8 May 2023: Elon Musk says Twitter is purging old accounts
- X Transparency Center: report for July to December 2024
- @Safety on X, 4 April 2024: sweep against spam accounts
- X's head of product on X, 9 April 2026: bots suspended per minute
Related guides
Why people unfollow you on X (Twitter), and why some follow first
Many who follow then unfollow on X (Twitter) are collecting follow-backs, which X's rules forbid. Who unfollows in our data, and what research says.
Read more →GuideHow to know if someone blocked you on X (Twitter)
X (Twitter) has no list of who blocked you. X won't let you follow a blocker, but you still see their public posts. Block vs unfollow, soft block, mute.
Read more →GuideHow to see who unfollowed you on X (Twitter), and what X won't show
X (Twitter) won't tell you who unfollowed you. Four ways to find out who left, what each one misses, and why a lost follower isn't always an unfollow.
Read more →Next time your count drops, get the names
Connect your X account and we'll DM you who left and whether they unfollowed, got suspended or deleted their account, free for accounts under 2,000 followers.